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Abstract
The introduction in 1963 of Corfam, a new permeable polymer sheet developed by Du Pont, is examined with reference to market needs both in the USA and Europe. The product which was aimed specifically at replacing leather as a material for shoe uppers failed after 18 years and an estimated unrecovered investment of about #250m.
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Abstract
The introduction in 1963 of Corfam, a new permeable polymer sheet developed by Du Pont, is examined with reference to market needs both in the USA and Europe. The product which was aimed specifically at replacing leather as a material for shoe uppers failed after 18 years and an estimated unrecovered investment of about #250m.