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Case
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Reference no. 580-002-1
Subject category: Marketing
Published in: 1980
Length: 8 pages
Data source: Field research

Abstract

The introduction in 1963 of Corfam, a new permeable polymer sheet developed by Du Pont, is examined with reference to market needs both in the USA and Europe. The product which was aimed specifically at replacing leather as a material for shoe uppers failed after 18 years and an estimated unrecovered investment of about #250m.
Location:
Size:
Very large
Other setting(s):
1963-1981

About

Abstract

The introduction in 1963 of Corfam, a new permeable polymer sheet developed by Du Pont, is examined with reference to market needs both in the USA and Europe. The product which was aimed specifically at replacing leather as a material for shoe uppers failed after 18 years and an estimated unrecovered investment of about #250m.

Settings

Location:
Size:
Very large
Other setting(s):
1963-1981

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