Subject category:
Marketing
Product 24295 (580-003-1) has no authors
Published in:
1980
Length: 12 pages
Data source: Field research
Abstract
The case describes how and why a Finnish enterprise, Oy Karl Fazer Ab, bought a Swedish enterprise, Mazetti Ab. It covers problems in the area of organisation and marketing, especially the question of coordination of organisations, product, price, distribution and communication policies. The teaching objective is to get the participants to analyse firms from a marketing point of view and to make them familiar with problems which can arise in connection with acquisitions.
Location:
Industry:
Size:
FIM400 million, 3,500 employees
Other setting(s):
1975
About
Abstract
The case describes how and why a Finnish enterprise, Oy Karl Fazer Ab, bought a Swedish enterprise, Mazetti Ab. It covers problems in the area of organisation and marketing, especially the question of coordination of organisations, product, price, distribution and communication policies. The teaching objective is to get the participants to analyse firms from a marketing point of view and to make them familiar with problems which can arise in connection with acquisitions.
Settings
Location:
Industry:
Size:
FIM400 million, 3,500 employees
Other setting(s):
1975