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Subject category: Marketing
Authors: K Kaariainen (Hanken School of Economics); L Lindqvist (Hanken School of Economics)
Published in: 1980

Abstract

The case describes how and why a Finnish enterprise, Oy Karl Fazer Ab, bought a Swedish enterprise, Mazetti Ab. It covers problems in the area of organisation and marketing, especially the question of coordination of organisations, product, price, distribution and communication policies. The teaching objective is to get the participants to analyse firms from a marketing point of view and to make them familiar with problems which can arise in connection with acquisitions.
Location:
Industry:
Size:
FIM400 million, 3,500 employees
Other setting(s):
1975

About

Abstract

The case describes how and why a Finnish enterprise, Oy Karl Fazer Ab, bought a Swedish enterprise, Mazetti Ab. It covers problems in the area of organisation and marketing, especially the question of coordination of organisations, product, price, distribution and communication policies. The teaching objective is to get the participants to analyse firms from a marketing point of view and to make them familiar with problems which can arise in connection with acquisitions.

Settings

Location:
Industry:
Size:
FIM400 million, 3,500 employees
Other setting(s):
1975

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