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Case
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Reference no. 580-018-1
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1980
Length: 7 pages
Data source: Field research
Topics: Brand management; Competition; Distribution; Exports and imports; International marketing; Market research; Market segmentation; Marketing strategy; Planning; Pricing; Product introduction; Sales forecasting; Sales promotion
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Abstract

The product is a four armed grip to be fastened on the driving wheels of a car to secure traction on slippery roads. The Norwegian home market is saturated. Export sales have been promising but erratic. The Product Manager is searching for a better export marketing strategy.
Location:
Norway
Industry:
Metal production and working
Size:
NOK40 million
Other setting(s):
1980
Teaching note
-
Reference no. 580-018-8
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1980
Length: 4 pages
View full details

About

Abstract

The product is a four armed grip to be fastened on the driving wheels of a car to secure traction on slippery roads. The Norwegian home market is saturated. Export sales have been promising but erratic. The Product Manager is searching for a better export marketing strategy.

Settings

Location:
Norway
Industry:
Metal production and working
Size:
NOK40 million
Other setting(s):
1980

Related

Teaching note
-
Reference no. 580-018-8
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1980
Length: 4 pages
View full details