Product details

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Case
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Reference no. 580-020-1
Subject category: Marketing
Authors: Neil C Macpherson (Edinburgh Napier University)
Published in: 1980

Abstract

Development of rundown hotel and facilities. Requires use of financial forecasting, product development and marketing management.
Location:
Size:
Small
Other setting(s):
1976 to date

About

Abstract

Development of rundown hotel and facilities. Requires use of financial forecasting, product development and marketing management.

Settings

Location:
Size:
Small
Other setting(s):
1976 to date

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