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Case
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Reference no. 580-020-1
Subject category: Marketing
Authors: Neil C Macpherson (Edinburgh Napier University)
Published in: 1980
Length: 23 pages
Data source: Field research
Topics: Accounting projections; Budgeting; Cash flow; Competition; Consumer behaviour; Entrepreneurship; Investment; Market research; Marketing of services; Marketing strategy; New management; Pricing; Profitability; Small business
Share a link: https://casecent.re/p/24304
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Abstract

Development of rundown hotel and facilities. Requires use of financial forecasting, product development and marketing management.
Location:
UK
Industry:
Hotel and catering, tourism
Size:
Small
Other setting(s):
1976 to date
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Abstract

Development of rundown hotel and facilities. Requires use of financial forecasting, product development and marketing management.

Settings

Location:
UK
Industry:
Hotel and catering, tourism
Size:
Small
Other setting(s):
1976 to date

Related

Sorry, this product has no related items.