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Case
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Reference no. 580-021-1
Subject category: Marketing
Authors: Neil C Macpherson (Edinburgh Napier University)
Published in: 1980
Length: 6 pages
Data source: Field research
Topics: Advertising; Brand management; Competition; Consumer behaviour; Forecasting; Franchising; Market research; Market segmentation; Marketing strategy; Planning; Product policy; Pricing; Retailing; Sales promotion
Share a link: https://casecent.re/p/24305
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Abstract

Consultancy work translated into case on setting up a chain of fast food outlets.
Location:
UK
Industry:
Hotel and catering
Size:
Large
Other setting(s):
1980
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Abstract

Consultancy work translated into case on setting up a chain of fast food outlets.

Settings

Location:
UK
Industry:
Hotel and catering
Size:
Large
Other setting(s):
1980

Related

Sorry, this product has no related items.