Subject category:
Production and Operations Management
Product 24308 (680-002-1) has no authors
Published in:
1980
Length: 8 pages
Data source: Field research
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Abstract
The case study describes how a development and manufacturing subsidiary of an international group was approached by an entrepreneur with patents on a process offering improvements over traditional brick making methods. Only on a laboratory scale could the innovation be proved, and the case tells how the assessment project was handled and the product finally rejected. Conclusions are drawn on the management problems related to projects involving mixed technical disciplines.
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Abstract
The case study describes how a development and manufacturing subsidiary of an international group was approached by an entrepreneur with patents on a process offering improvements over traditional brick making methods. Only on a laboratory scale could the innovation be proved, and the case tells how the assessment project was handled and the product finally rejected. Conclusions are drawn on the management problems related to projects involving mixed technical disciplines.