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Case
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Reference no. 379-002-1
Authors: W Steele
Published by: Cranfield School of Management
Published in: 1979
Length: 48 pages
Data source: Published sources

Abstract

This case describes the strategy and events at British Leyland from 1968 to June 1978. Full information is given about industrial relations, production, financial performance, market share, product range, the role of government etc. The case can be taught in isolation with emphasis on finance, marketing, manufacturing or industrial relations; or in conjunction with similar cases, eg Volkswagenwerk AG (374-048-1).
Location:
Industry:
Size:
Large
Other setting(s):
1968-1978

About

Abstract

This case describes the strategy and events at British Leyland from 1968 to June 1978. Full information is given about industrial relations, production, financial performance, market share, product range, the role of government etc. The case can be taught in isolation with emphasis on finance, marketing, manufacturing or industrial relations; or in conjunction with similar cases, eg Volkswagenwerk AG (374-048-1).

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1968-1978

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