Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
Length: 48 pages
Data source: Published sources
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Abstract
This case describes the strategy and events at British Leyland from 1968 to June 1978. Full information is given about industrial relations, production, financial performance, market share, product range, the role of government etc. The case can be taught in isolation with emphasis on finance, marketing, manufacturing or industrial relations; or in conjunction with similar cases, eg Volkswagenwerk AG (374-048-1).
About
Abstract
This case describes the strategy and events at British Leyland from 1968 to June 1978. Full information is given about industrial relations, production, financial performance, market share, product range, the role of government etc. The case can be taught in isolation with emphasis on finance, marketing, manufacturing or industrial relations; or in conjunction with similar cases, eg Volkswagenwerk AG (374-048-1).