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Case
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Reference no. 379-003-1
Subject category: Strategy and General Management
Authors: R Larmour (Ulster Business School, University of Ulster); B Gibson (Ulster Business School, University of Ulster)
Published in: 1979
Length: 26 pages
Data source: Field research
Topics: Marketing (general); Operations management; Personnel management
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Abstract

Case describes the establishment of an hotel in N. Ireland and its first two years of operation. Teaching aspects: business policy, catering operations, marketing and personnel.
Location:
UK
Industry:
Hotel
Size:
50 bedroomed hotel
Other setting(s):
1975-1977
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About

Abstract

Case describes the establishment of an hotel in N. Ireland and its first two years of operation. Teaching aspects: business policy, catering operations, marketing and personnel.

Settings

Location:
UK
Industry:
Hotel
Size:
50 bedroomed hotel
Other setting(s):
1975-1977

Related

Sorry, this product has no related items.