Subject category:
Strategy and General Management
Published by:
Cranfield School of Management
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https://casecent.re/p/24335
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Abstract
This case illustrates the relationship between market, production, finance and social forces within the constraints of the food production/consumption cycle. A development programme involving radical changes in the production process is complete, and the company is now looking ahead at likely changes in operating and marketing strategies and studying the implication for all aspects of the business.
About
Abstract
This case illustrates the relationship between market, production, finance and social forces within the constraints of the food production/consumption cycle. A development programme involving radical changes in the production process is complete, and the company is now looking ahead at likely changes in operating and marketing strategies and studying the implication for all aspects of the business.