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Case
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Reference no. 379-019-1
Subject category: Strategy and General Management
Authors: CJ Constable (Cranfield School of Management, Cranfield University); W Steele (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1979
Length: 12 pages
Data source: Published sources
Topics: Corporate strategy; Diversification; Consolidation and mergers; Acquisitions and mergers (M&A); International business
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Abstract

Describes the elements of Volvo''s strategy from 1973-1978, their consequences on the rest of the group and their outcome.
Location:
Sweden, Netherlands, USA
Industry:
Motor
Size:
USD1.36 million turnover
Other setting(s):
1973-1978
Teaching note
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Reference no. 379-019-8
Subject category: Strategy and General Management
Authors: CJ Constable (Cranfield School of Management, Cranfield University); W Steele (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1979
Length: 14 pages
Data source: Published sources
View full details

About

Abstract

Describes the elements of Volvo''s strategy from 1973-1978, their consequences on the rest of the group and their outcome.

Settings

Location:
Sweden, Netherlands, USA
Industry:
Motor
Size:
USD1.36 million turnover
Other setting(s):
1973-1978

Related

Teaching note
-
Reference no. 379-019-8
Subject category: Strategy and General Management
Authors: CJ Constable (Cranfield School of Management, Cranfield University); W Steele (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1979
Length: 14 pages
Data source: Published sources
View full details