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Case
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Reference no. 379-020-1
Subject category: Strategy and General Management
Authors: CJ Constable (Cranfield School of Management, Cranfield University); W Steele (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1979
Length: 45 pages
Data source: Published sources
Topics: Corporate strategy; Marketing strategy; Manufacturing strategy; Industrial relations
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Abstract

This case describes the history of Ford of Europe to 1979 and the reasons behind the formation of the company. The case can be used to show how strategy is implemented.
Location:
Europe
Industry:
Motor
Size:
5 billion turnover
Other setting(s):
1967-1979
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About

Abstract

This case describes the history of Ford of Europe to 1979 and the reasons behind the formation of the company. The case can be used to show how strategy is implemented.

Settings

Location:
Europe
Industry:
Motor
Size:
5 billion turnover
Other setting(s):
1967-1979

Related

Sorry, this product has no related items.