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Case
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Reference no. 579-001-1
Subject category: Marketing
Authors: Malcolm M Hill (Loughborough University)
Published in: 1979
Length: 12 pages
Data source: Field research

Abstract

This case study is a descriptive account of the marketing procedures followed by a medium sized British engineering company to export successfully its products to the USSR - a large, although extremely competitive, market for certain types of capital equipment.
Location:
Industry:
Size:
1,400 employees
Other setting(s):
1977

About

Abstract

This case study is a descriptive account of the marketing procedures followed by a medium sized British engineering company to export successfully its products to the USSR - a large, although extremely competitive, market for certain types of capital equipment.

Settings

Location:
Industry:
Size:
1,400 employees
Other setting(s):
1977

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