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Case
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Reference no. 579-006-1
Subject category: Marketing
Authors: Leslie S Walsh (PA Sundridge Park Management Centre)
Published in: 1979
Length: 7 pages
Data source: Field research

Abstract

The case outlines Letraset''s various attempts to establish a distribution network in the USA up to their contemplated withdrawal from the market. The student is asked: (a) to indicate where Letraset went wrong; (b) to suggest what action they should take to achieve adequate distribution. The teaching note indicates how Letraset eventually achieved success.
Location:
Industry:
Size:
Large
Other setting(s):
1969-1977

About

Abstract

The case outlines Letraset''s various attempts to establish a distribution network in the USA up to their contemplated withdrawal from the market. The student is asked: (a) to indicate where Letraset went wrong; (b) to suggest what action they should take to achieve adequate distribution. The teaching note indicates how Letraset eventually achieved success.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1969-1977

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