Subject category:
Marketing
Published in:
1979
Share a link:
https://casecent.re/p/24343
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case outlines Letraset''s various attempts to establish a distribution network in the USA up to their contemplated withdrawal from the market. The student is asked: (a) to indicate where Letraset went wrong; (b) to suggest what action they should take to achieve adequate distribution. The teaching note indicates how Letraset eventually achieved success.
About
Abstract
The case outlines Letraset''s various attempts to establish a distribution network in the USA up to their contemplated withdrawal from the market. The student is asked: (a) to indicate where Letraset went wrong; (b) to suggest what action they should take to achieve adequate distribution. The teaching note indicates how Letraset eventually achieved success.
Settings
Related