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Case
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Reference no. 579-009-1
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1979
Length: 7 pages
Data source: Field research

Abstract

A Norwegian company, producing rigid plastic film for packaging materials, has the opportunity of filling idle capacity with orders from the German Democratic Republic (GDR). However, the German trading company has proposed comprehensive barter arrangements whereby German products should be bought in return. This type of business seems new and risky to the Norwegian people, but a decision has to be made rather quickly.
Industry:
Size:
Large
Other setting(s):
1975

About

Abstract

A Norwegian company, producing rigid plastic film for packaging materials, has the opportunity of filling idle capacity with orders from the German Democratic Republic (GDR). However, the German trading company has proposed comprehensive barter arrangements whereby German products should be bought in return. This type of business seems new and risky to the Norwegian people, but a decision has to be made rather quickly.

Settings

Industry:
Size:
Large
Other setting(s):
1975

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