Subject category:
Marketing
Product 24349 (579-012-1) has no authors
Published in:
1979
Length: 20 pages
Data source: Field research
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Abstract
The case is written for graduate level students of marketing. The main teaching objectives are analysis of a market situation and building a marketing strategy on the basis of a broad survey supplemented by additional information. The market relevant to the company is characterised by approaching saturation, and a weak brand perception. Furthermore the product is part of a larger electrical system. The company has two suitable strategies to overcome the difficulties of its market: creation of a strong relationship between itself and customers by offering special secondary advantages of its product range, and diversification.
Subject category:
Marketing
Product 24902 (579-012-8) has no authors
Published in:
1979
Length: 3 pages
Data source: Field research
About
Abstract
The case is written for graduate level students of marketing. The main teaching objectives are analysis of a market situation and building a marketing strategy on the basis of a broad survey supplemented by additional information. The market relevant to the company is characterised by approaching saturation, and a weak brand perception. Furthermore the product is part of a larger electrical system. The company has two suitable strategies to overcome the difficulties of its market: creation of a strong relationship between itself and customers by offering special secondary advantages of its product range, and diversification.
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Subject category:
Marketing
Product 24902 (579-012-8) has no authors
Published in:
1979
Length: 3 pages
Data source: Field research