Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Subject category: Marketing
Published in: 1979
Length: 20 pages
Data source: Field research

Abstract

The case is written for graduate level students of marketing. The main teaching objectives are analysis of a market situation and building a marketing strategy on the basis of a broad survey supplemented by additional information. The market relevant to the company is characterised by approaching saturation, and a weak brand perception. Furthermore the product is part of a larger electrical system. The company has two suitable strategies to overcome the difficulties of its market: creation of a strong relationship between itself and customers by offering special secondary advantages of its product range, and diversification.
Location:
Size:
3,000 employees
Other setting(s):
1970-1972

About

Abstract

The case is written for graduate level students of marketing. The main teaching objectives are analysis of a market situation and building a marketing strategy on the basis of a broad survey supplemented by additional information. The market relevant to the company is characterised by approaching saturation, and a weak brand perception. Furthermore the product is part of a larger electrical system. The company has two suitable strategies to overcome the difficulties of its market: creation of a strong relationship between itself and customers by offering special secondary advantages of its product range, and diversification.

Settings

Location:
Size:
3,000 employees
Other setting(s):
1970-1972

Related