Subject category:
Marketing
Product 24350 (579-013-2) has no authors
Published in:
1979
Length: 22 pages
Data source: Field research
Share a link:
https://casecent.re/p/24350
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a real life case study concerning the attempted sale of a small fleet of medium sized civil transport aircraft to a European airforce. The case contains background on Hawker Siddeley Aviation Ltd and it''s products, the H.S.A. Manchester Division, the H.S. 748 and the sales organisation. A sales campaign is followed from initial contact through several stages of negotiations to an impasse concerning offset. Details of the final result of the sales effort are contained in the teaching note.
Subject category:
Marketing
Product 24903 (579-013-8) has no authors
Published in:
1979
Length: 26 pages
Data source: Field research
About
Abstract
This is a real life case study concerning the attempted sale of a small fleet of medium sized civil transport aircraft to a European airforce. The case contains background on Hawker Siddeley Aviation Ltd and it''s products, the H.S.A. Manchester Division, the H.S. 748 and the sales organisation. A sales campaign is followed from initial contact through several stages of negotiations to an impasse concerning offset. Details of the final result of the sales effort are contained in the teaching note.
Settings
Related
Subject category:
Marketing
Product 24903 (579-013-8) has no authors
Published in:
1979
Length: 26 pages
Data source: Field research