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Case
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Reference no. 579-018-1
Subject category: Marketing
Authors: J E Lake (Teesside University)
Published in: 1979
Length: 10 pages
Data source: Generalised experience

Abstract

This case is concerned with the problems facing a marketing director in a medium sized brewing company, regarding the product positioning for the company''s lager, subsequent to the conduct of a series of group discussions. Background data on the market are included and the basis of the text is a conversation between the group psychologist, the market research manager and the marketing director.
Location:
Industry:
Size:
Medium
Other setting(s):
1979

About

Abstract

This case is concerned with the problems facing a marketing director in a medium sized brewing company, regarding the product positioning for the company''s lager, subsequent to the conduct of a series of group discussions. Background data on the market are included and the basis of the text is a conversation between the group psychologist, the market research manager and the marketing director.

Settings

Location:
Industry:
Size:
Medium
Other setting(s):
1979

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