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Abstract
The case concerns the introduction of a new motor policy aimed specifically at a segment of users with favourable claims experience. The issues raised include the method of introduction of the policy, changes in selling methods proposed, the effect this would have on existing marketing channels, and whether, in the absence of any direct experience, the characteristics employed to segment the population would be acceptable to underwriters.
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Abstract
The case concerns the introduction of a new motor policy aimed specifically at a segment of users with favourable claims experience. The issues raised include the method of introduction of the policy, changes in selling methods proposed, the effect this would have on existing marketing channels, and whether, in the absence of any direct experience, the characteristics employed to segment the population would be acceptable to underwriters.