Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 26 pages
Data source: Field research
Share a link:
https://casecent.re/p/24354
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case demonstrates the effect of key market changes in a hitherto stable market. A new competitor upsets the stability of the market by introducing an improved product, at a substantial price discount. The first part of the case shows how Chloride (Australia) used market research to help the company decide whether to introduce a similar improved product and presents the facts to the student for him to decide what course the company should follow.
About
Abstract
This case demonstrates the effect of key market changes in a hitherto stable market. A new competitor upsets the stability of the market by introducing an improved product, at a substantial price discount. The first part of the case shows how Chloride (Australia) used market research to help the company decide whether to introduce a similar improved product and presents the facts to the student for him to decide what course the company should follow.