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Case
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Reference no. 579-023-1
Subject category: Marketing
Authors: D Seekings
Published by: Cranfield School of Management
Published in: 1979
Length: 13 pages
Data source: Field research

Abstract

This part of the case describes what actually happened and poses the question, ''Where should the Company go from here?''. The case ''579-022-1'' is a prerequisite for analysis of this case.
Location:
Industry:
Other setting(s):
1976-1978

About

Abstract

This part of the case describes what actually happened and poses the question, ''Where should the Company go from here?''. The case ''579-022-1'' is a prerequisite for analysis of this case.

Settings

Location:
Industry:
Other setting(s):
1976-1978

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