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Case
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Reference no. 579-023-1
Subject category: Marketing
Product 24355 (579-023-1) has no authors
Published by: Cranfield School of Management
Published in: 1979
Length: 13 pages
Data source: Field research
Topics: Marketing strategy; Market research; Competition; Product policy
Share a link: https://casecent.re/p/24355
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Abstract

This part of the case describes what actually happened and poses the question, ''Where should the Company go from here?''. The case ''579-022-1'' is a prerequisite for analysis of this case.
Location:
Australia
Industry:
Motor
Other setting(s):
1976-1978
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About

Abstract

This part of the case describes what actually happened and poses the question, ''Where should the Company go from here?''. The case ''579-022-1'' is a prerequisite for analysis of this case.

Settings

Location:
Australia
Industry:
Motor
Other setting(s):
1976-1978

Related

Sorry, this product has no related items.