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Case
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Reference no. 679-001-1
Authors: B S Fisk (London Metropolitan University)
Published in: 1979

Abstract

This case illustrates how a company can increase its profitability by adopting production planning and resource allocation based on maximising contribution. Students are made aware of the impact of contribution as opposed to absorption costing methods on short-term marketing strategy and production planning decisions and the implications for profitability.
Location:
Size:
200 employees
Other setting(s):
1978

About

Abstract

This case illustrates how a company can increase its profitability by adopting production planning and resource allocation based on maximising contribution. Students are made aware of the impact of contribution as opposed to absorption costing methods on short-term marketing strategy and production planning decisions and the implications for profitability.

Settings

Location:
Size:
200 employees
Other setting(s):
1978

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