Subject category:
Production and Operations Management
Published in:
1979
Length: 30 pages
Data source: Field research
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Abstract
This case illustrates how a company can increase its profitability by adopting production planning and resource allocation based on maximising contribution. Students are made aware of the impact of contribution as opposed to absorption costing methods on short-term marketing strategy and production planning decisions and the implications for profitability.
Subject category:
Production and Operations Management
Published in:
1979
Length: 15 pages
Data source: Field research
About
Abstract
This case illustrates how a company can increase its profitability by adopting production planning and resource allocation based on maximising contribution. Students are made aware of the impact of contribution as opposed to absorption costing methods on short-term marketing strategy and production planning decisions and the implications for profitability.
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Subject category:
Production and Operations Management
Published in:
1979
Length: 15 pages
Data source: Field research