Subject category:
Strategy and General Management
Published in:
1978
Length: 11 pages
Data source: Field research
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Abstract
The case examines the management of a small cake making business which after a number of years of successful operation as a separate company becomes part of a large national bakery group. The management of the company face four courses of action after a period of unprofitable operations.
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Abstract
The case examines the management of a small cake making business which after a number of years of successful operation as a separate company becomes part of a large national bakery group. The management of the company face four courses of action after a period of unprofitable operations.