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Case
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Reference no. 478-001-1
Authors: Susan Vinnicombe (Imperial College London); Don Harper (Imperial College London)
Published in: 1978
Length: 34 pages
Data source: Field research

Abstract

This case study was developed from an attitude survey undertaken in the Cabin Crew Section of a major international airline. The case study is divided into five elements: 1. Background on the organisational structure and the nature of the job of Cabin Crew; 2. Perceptions of the importance and evaluation of communications vis-a-vis twenty-two other aspects of the job; 3. Perceptions and evaluations of downward communications; 4. Perceptions and evaluations of upward communications; 5. Guide to the analysis of the case study (notes on the model underlying the case study and on the most salient issues to emerge from the data). Experience has shown that this case study material is suitable for use with members of middle and junior management and students of business studies.
Location:
Industry:
Size:
Large
Other setting(s):
1973

About

Abstract

This case study was developed from an attitude survey undertaken in the Cabin Crew Section of a major international airline. The case study is divided into five elements: 1. Background on the organisational structure and the nature of the job of Cabin Crew; 2. Perceptions of the importance and evaluation of communications vis-a-vis twenty-two other aspects of the job; 3. Perceptions and evaluations of downward communications; 4. Perceptions and evaluations of upward communications; 5. Guide to the analysis of the case study (notes on the model underlying the case study and on the most salient issues to emerge from the data). Experience has shown that this case study material is suitable for use with members of middle and junior management and students of business studies.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1973

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