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Case
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Reference no. 578-001-1
Subject category: Marketing
Authors: M Geddes (Cranfield School of Management, Cranfield University); E Shankleman (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1978
Length: 26 pages
Data source: Field research
Topics: Buyer behaviour; Industrial marketing
Share a link: https://casecent.re/p/24374
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Abstract

Buying behaviour of a committee of executives at a technological institute in deciding which architect to use and which building company.
Location:
UK
Industry:
Education
Size:
1,000+ students
Other setting(s):
1975-1976
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About

Abstract

Buying behaviour of a committee of executives at a technological institute in deciding which architect to use and which building company.

Settings

Location:
UK
Industry:
Education
Size:
1,000+ students
Other setting(s):
1975-1976

Related

Sorry, this product has no related items.