Subject category:
Marketing
Product 24375 (578-003-1) has no authors
Published in:
1978
Length: 15 pages
Data source: Field research
Share a link:
https://casecent.re/p/24375
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Strategic problems faced by a specialised engineering firm who supply components to the commercial vehicle industry. A large competitor is entering the market historically dominated by the case firm. The question is what should they do? Principally the case is for use in the teaching of strategy formulation in marketing. It also impinges upon industrial relations, financial planning and monopoly.
About
Abstract
Strategic problems faced by a specialised engineering firm who supply components to the commercial vehicle industry. A large competitor is entering the market historically dominated by the case firm. The question is what should they do? Principally the case is for use in the teaching of strategy formulation in marketing. It also impinges upon industrial relations, financial planning and monopoly.