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Case
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Reference no. 578-003-1
Subject category: Marketing
Authors: John Saunders (University of Bradford)
Published in: 1978

Abstract

Strategic problems faced by a specialised engineering firm who supply components to the commercial vehicle industry. A large competitor is entering the market historically dominated by the case firm. The question is what should they do? Principally the case is for use in the teaching of strategy formulation in marketing. It also impinges upon industrial relations, financial planning and monopoly.
Location:
Industry:
Size:
Small

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Abstract

Strategic problems faced by a specialised engineering firm who supply components to the commercial vehicle industry. A large competitor is entering the market historically dominated by the case firm. The question is what should they do? Principally the case is for use in the teaching of strategy formulation in marketing. It also impinges upon industrial relations, financial planning and monopoly.

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Location:
Industry:
Size:
Small

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