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Case
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Reference no. 578-004-1
Subject category: Marketing
Authors: J E Lake (Teesside University)
Published in: 1978
Length: 39 pages
Data source: Field research
Topics: Market research; Marketing strategy
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Abstract

The problems facing a newly appointed manager of a 4-star hotel with particular reference to increasing business (and profit) from the two restaurants in the hotel, whilst retaining the overall corporate image.
Location:
UK
Industry:
Hotel
Size:
Medium
Other setting(s):
1976
Teaching note
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Reference no. 578-004-8
Subject category: Marketing
Authors: J E Lake (Teesside University)
Published in: 1978
Length: 3 pages
Data source: Published sources
View full details

About

Abstract

The problems facing a newly appointed manager of a 4-star hotel with particular reference to increasing business (and profit) from the two restaurants in the hotel, whilst retaining the overall corporate image.

Settings

Location:
UK
Industry:
Hotel
Size:
Medium
Other setting(s):
1976

Related

Teaching note
-
Reference no. 578-004-8
Subject category: Marketing
Authors: J E Lake (Teesside University)
Published in: 1978
Length: 3 pages
Data source: Published sources
View full details