Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 16 pages
Data source: Field research
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Abstract
The case concerns a furnace manufacturer who has a recent chequered history of sales and profitability. A comparatively new managing director is anxious to set the company on a more secure footing and realises that the company''s considerable technological and manufacturing skills are not being fully exploited because of marketing limitations.
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 6 pages
About
Abstract
The case concerns a furnace manufacturer who has a recent chequered history of sales and profitability. A comparatively new managing director is anxious to set the company on a more secure footing and realises that the company''s considerable technological and manufacturing skills are not being fully exploited because of marketing limitations.
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Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 6 pages