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Case
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Reference no. 377-029-1
Authors: Roger MP Green (Sheffield Hallam University)
Published in: 1977

Abstract

A well established sugar confectionery manufacturer with half its turnover in wholesaling, and with 30% of its manufactured sales exported, faces the now familiar situation in many industries where volume of output has started to decline and where costs have increased at exceptionally high rates. The case is suitable for use on the DMS and other multi discipline post experience courses either as teaching material or as a case for examination purposes. It has been used for the evaluation of current strategy and the recommendation of a future strategy with plans for its implementation. One of the dilemmas facing the Company is to decide on whether to increase its wholesaling business or introduce new products or expand its operations abroad backed up by exports from the UK. It cannot easily do all three at once.
Location:
Industry:
Size:
GBP64 million in sales
Other setting(s):
1976

About

Abstract

A well established sugar confectionery manufacturer with half its turnover in wholesaling, and with 30% of its manufactured sales exported, faces the now familiar situation in many industries where volume of output has started to decline and where costs have increased at exceptionally high rates. The case is suitable for use on the DMS and other multi discipline post experience courses either as teaching material or as a case for examination purposes. It has been used for the evaluation of current strategy and the recommendation of a future strategy with plans for its implementation. One of the dilemmas facing the Company is to decide on whether to increase its wholesaling business or introduce new products or expand its operations abroad backed up by exports from the UK. It cannot easily do all three at once.

Settings

Location:
Industry:
Size:
GBP64 million in sales
Other setting(s):
1976

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