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Case
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Reference no. 377-035-1
Authors: J Livingstone (The University of Strathclyde)
Published in: 1977
Length: 8 pages
Data source: Field research

Abstract

The material relates to the situation of a British thread company exporting to Indonesia at a time of acute international tension between Indonesia and Britain. The immediate problems are associated with this situation, but also involved is the longer term issue of if and how to invest in a politically unstable country. It has been used in postgraduate marketing and MBA courses to illustrate political issues affecting a company strategy.
Location:
Industry:
Size:
50 employees
Other setting(s):
1963-1968

About

Abstract

The material relates to the situation of a British thread company exporting to Indonesia at a time of acute international tension between Indonesia and Britain. The immediate problems are associated with this situation, but also involved is the longer term issue of if and how to invest in a politically unstable country. It has been used in postgraduate marketing and MBA courses to illustrate political issues affecting a company strategy.

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Location:
Industry:
Size:
50 employees
Other setting(s):
1963-1968

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