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Abstract
Follows part (A) (577-001-1) in that detailed information presented in the first part is used to develop an export marketing strategy for the company. Broad strategic issues are central to this part of the case and it is useful not to rely solely on the market facts presented in the case. The case has been used in situations similar to part (A).
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Abstract
Follows part (A) (577-001-1) in that detailed information presented in the first part is used to develop an export marketing strategy for the company. Broad strategic issues are central to this part of the case and it is useful not to rely solely on the market facts presented in the case. The case has been used in situations similar to part (A).