Product details

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Subject category: Marketing
Published in: 1977
Length: 30 pages
Data source: Field research

Abstract

Follows part (A) (577-001-1) in that detailed information presented in the first part is used to develop an export marketing strategy for the company. Broad strategic issues are central to this part of the case and it is useful not to rely solely on the market facts presented in the case. The case has been used in situations similar to part (A).
Location:
Industry:
Size:
Small
Other setting(s):
1975

About

Abstract

Follows part (A) (577-001-1) in that detailed information presented in the first part is used to develop an export marketing strategy for the company. Broad strategic issues are central to this part of the case and it is useful not to rely solely on the market facts presented in the case. The case has been used in situations similar to part (A).

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1975

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