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Case
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Reference no. 577-003-1
Subject category: Marketing
Published in: 1977
Length: 8 pages
Data source: Field research

Abstract

On top of profitable home market operations, exports have been successfully developed. However, conflicts of priority have cropped up and planning/ forecasting have failed. Clients complain and managers quarrel. What should be done? Should the Export Manager take an initiative vis-a-vis the Chairman? The case has been used for training export managers to see more of the overall company strategy and organisational setup, and to realise the need for better planning/forecasting, in their own field.
Location:
Industry:
Size:
Large
Other setting(s):
1973

About

Abstract

On top of profitable home market operations, exports have been successfully developed. However, conflicts of priority have cropped up and planning/ forecasting have failed. Clients complain and managers quarrel. What should be done? Should the Export Manager take an initiative vis-a-vis the Chairman? The case has been used for training export managers to see more of the overall company strategy and organisational setup, and to realise the need for better planning/forecasting, in their own field.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1973

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