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Case
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Reference no. 577-004-1
Subject category: Marketing
Product 24415 (577-004-1) has no authors
Published in: 1977
Length: 8 pages
Data source: Field research
Topics: Product introduction; International marketing; Product research and development
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Abstract

The case focuses upon an attempt to export fresh water from Norway to Spain. The primary teaching objective is to apply theory to a specific case, in order to describe and explain what has happened, not least as a basis for prediction of changes due to both its own and external activities.
Location:
Norway
Industry:
Large
Other setting(s):
1975
Teaching note
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Reference no. 577-004-8
Subject category: Marketing
Product 24982 (577-004-8) has no authors
Published in: 1977
Length: 12 pages
View full details

About

Abstract

The case focuses upon an attempt to export fresh water from Norway to Spain. The primary teaching objective is to apply theory to a specific case, in order to describe and explain what has happened, not least as a basis for prediction of changes due to both its own and external activities.

Settings

Location:
Norway
Industry:
Large
Other setting(s):
1975

Related

Teaching note
-
Reference no. 577-004-8
Subject category: Marketing
Product 24982 (577-004-8) has no authors
Published in: 1977
Length: 12 pages
View full details