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Case
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Reference no. 577-005-1
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1977
Length: 10 pages
Data source: Field research
Topics: International marketing; Communications
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Abstract

Case concerns export of fertilizer to the US-sales have been stagnating and stocks are piling up. New information indicates weak communication. What has gone wrong and how can the communication problems be redressed?
Location:
Norway
Industry:
Chemical
Size:
Large
Teaching note
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Reference no. 577-005-8
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1977
Length: 4 pages
View full details

About

Abstract

Case concerns export of fertilizer to the US-sales have been stagnating and stocks are piling up. New information indicates weak communication. What has gone wrong and how can the communication problems be redressed?

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Location:
Norway
Industry:
Chemical
Size:
Large

Related

Teaching note
-
Reference no. 577-005-8
Subject category: Marketing
Authors: Bjarne Bakka (Norwegian School of Economics)
Published in: 1977
Length: 4 pages
View full details