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Case
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Reference no. 577-006-1
Subject category: Marketing
Authors: Tamas Benedek (National Management Development Centre, Budapest)
Published in: 1977
Length: 10 pages
Data source: Field research

Abstract

Mr. Caracas, assistant manager of an export - import firm, has to make an important decision; whether or not to accept the offer of an English market research agency. The offer consists of a market research plan in Arabic countries and an "alternative solution" in USA. The situation is one of the first of this kind of business; cooperation in the field of market research between the two countries. The case reviews the offer itself, and a letter - written one week later - which summarises the results of a discussion between the representatives of the two firms.
Location:
Size:
Medium
Other setting(s):
1973

About

Abstract

Mr. Caracas, assistant manager of an export - import firm, has to make an important decision; whether or not to accept the offer of an English market research agency. The offer consists of a market research plan in Arabic countries and an "alternative solution" in USA. The situation is one of the first of this kind of business; cooperation in the field of market research between the two countries. The case reviews the offer itself, and a letter - written one week later - which summarises the results of a discussion between the representatives of the two firms.

Settings

Location:
Size:
Medium
Other setting(s):
1973

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