Product details

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Subject category: Marketing
Published in: 1977
Length: 27 pages
Data source: Field research

Abstract

The case examines the area of industrial pricing, the executive decisions involved, and the potential of pricing, both as a tool and as a weapon, in a competitive world.
Location:
Industry:
Size:
2,000 employees
Other setting(s):
1974

About

Abstract

The case examines the area of industrial pricing, the executive decisions involved, and the potential of pricing, both as a tool and as a weapon, in a competitive world.

Settings

Location:
Industry:
Size:
2,000 employees
Other setting(s):
1974

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