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Case
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Reference no. 577-010-1
Subject category: Marketing
Product 24419 (577-010-1) has no authors
Published in: 1977
Length: 27 pages
Data source: Field research
Topics: Marketing strategy; Pricing
Share a link: https://casecent.re/p/24419
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Abstract

The case examines the area of industrial pricing, the executive decisions involved, and the potential of pricing, both as a tool and as a weapon, in a competitive world.
Location:
Sweden
Industry:
Motor
Size:
2,000 employees
Other setting(s):
1974
Teaching note
-
Reference no. 577-010-8
Subject category: Marketing
Product 24986 (577-010-8) has no authors
Published in: 1977
Length: 7 pages
View full details

About

Abstract

The case examines the area of industrial pricing, the executive decisions involved, and the potential of pricing, both as a tool and as a weapon, in a competitive world.

Settings

Location:
Sweden
Industry:
Motor
Size:
2,000 employees
Other setting(s):
1974

Related

Teaching note
-
Reference no. 577-010-8
Subject category: Marketing
Product 24986 (577-010-8) has no authors
Published in: 1977
Length: 7 pages
View full details