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Abstract
Describes how an engineering subsidiary of a large UK Holdings Group evaluated a proposed agreement with a USA company for the use under licence in the UK of technical know-how in the manufacture of building systems products. Explores the strategic and tactical tradeoffs to the company, the marketing development implications, and the impact of the proposal on domestic and overseas market channel strategy.
Location:
Industry:
Size:
Assets GBP3.6 million (group GBP165 million)
Other setting(s):
1966-1970
About
Abstract
Describes how an engineering subsidiary of a large UK Holdings Group evaluated a proposed agreement with a USA company for the use under licence in the UK of technical know-how in the manufacture of building systems products. Explores the strategic and tactical tradeoffs to the company, the marketing development implications, and the impact of the proposal on domestic and overseas market channel strategy.
Settings
Location:
Industry:
Size:
Assets GBP3.6 million (group GBP165 million)
Other setting(s):
1966-1970
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