Product details

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Subject category: Marketing
Authors: Anthony J Proudman (Warwick Business School)
Published in: 1977
Length: 14 pages
Data source: Field research

Abstract

Sequel to Gridco (A) (577-015-1) describes outcome of licence agreement on knowhow (from USA source) and resulting constraints on Gridco product and channels policy. Analyses Gridco''s proposed EEC market entry strategy; poses criteria for market priority selection, and encourages development of management decision model (matrix) for strategic overseas market entry mode. Has been taught successfully as sequel to Gridco (A) and as separate ''International Channels'' case.
Location:
Industry:
Size:
Assets GBP3.6 million (group GBP165 million)
Other setting(s):
1975

About

Abstract

Sequel to Gridco (A) (577-015-1) describes outcome of licence agreement on knowhow (from USA source) and resulting constraints on Gridco product and channels policy. Analyses Gridco''s proposed EEC market entry strategy; poses criteria for market priority selection, and encourages development of management decision model (matrix) for strategic overseas market entry mode. Has been taught successfully as sequel to Gridco (A) and as separate ''International Channels'' case.

Settings

Location:
Industry:
Size:
Assets GBP3.6 million (group GBP165 million)
Other setting(s):
1975

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