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Case
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Reference no. 577-023-1
Subject category: Marketing
Published in: 1977
Length: 8 pages
Data source: Field research

Abstract

This is a study of a British company seeking by export, local manufacture, or licensing, to enter markets in the Indian subcontinent, where financial constraints by the governments concerned would prevent conventional methods of payment by customers.
Location:
Size:
Approximately 1,500 staff

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Abstract

This is a study of a British company seeking by export, local manufacture, or licensing, to enter markets in the Indian subcontinent, where financial constraints by the governments concerned would prevent conventional methods of payment by customers.

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Location:
Size:
Approximately 1,500 staff

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