Subject category:
Strategy and General Management
Published in:
1976
Length: 16 pages
Data source: Field research
Share a link:
https://casecent.re/p/24433
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Case study in Business Policy on the Lotus motor car manufacturer, concerned with its inception in the 1950's to 1975. The company first experienced dramatic growth then sudden change as indicated by a drop from 321 cars produced in January 1973 to 61 in January 1975. The case is distinctive for its exposure of the environmental dependence of business and corporate response, the development of a company through time, the role of innovation in corporate strategy and the management of sudden and severe changes in demand. Uses in Teaching: Four applications are suggested 1. Introduction to Business Policy course (simple analysis) 2. An 'all embracing' conclusion to a Business Policy course (complex analysis) 3. As part of a special study of the motor manufacturing industry. 4. Any application exploiting the distinctive characteristics noted above.
About
Abstract
Case study in Business Policy on the Lotus motor car manufacturer, concerned with its inception in the 1950's to 1975. The company first experienced dramatic growth then sudden change as indicated by a drop from 321 cars produced in January 1973 to 61 in January 1975. The case is distinctive for its exposure of the environmental dependence of business and corporate response, the development of a company through time, the role of innovation in corporate strategy and the management of sudden and severe changes in demand. Uses in Teaching: Four applications are suggested 1. Introduction to Business Policy course (simple analysis) 2. An 'all embracing' conclusion to a Business Policy course (complex analysis) 3. As part of a special study of the motor manufacturing industry. 4. Any application exploiting the distinctive characteristics noted above.
Settings
Related