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Case
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Reference no. 376-024-1
Authors: R J Ellis (London South Bank University (LSBU))
Published in: 1976

Abstract

Case study in Business Policy on the Lotus motor car manufacturer, concerned with its inception in the 1950''s to 1975. The company first experienced dramatic growth then sudden change as indicated by a drop from 321 cars produced in January 1973 to 61 in January 1975. The case is distinctive for its exposure of the environmental dependence of business and corporate response, the development of a company through time, the role of innovation in corporate strategy and the management of sudden and severe changes in demand. Uses in Teaching: Four applications are suggested 1. Introduction to Business Policy course (simple analysis) 2. An "all embracing" conclusion to a Business Policy course (complex analysis) 3. As part of a special study of the motor manufacturing industry. 4. Any application exploiting the distinctive characteristics noted above.
Location:
Industry:
Size:
GBP7 million turnover
Other setting(s):
1975

About

Abstract

Case study in Business Policy on the Lotus motor car manufacturer, concerned with its inception in the 1950''s to 1975. The company first experienced dramatic growth then sudden change as indicated by a drop from 321 cars produced in January 1973 to 61 in January 1975. The case is distinctive for its exposure of the environmental dependence of business and corporate response, the development of a company through time, the role of innovation in corporate strategy and the management of sudden and severe changes in demand. Uses in Teaching: Four applications are suggested 1. Introduction to Business Policy course (simple analysis) 2. An "all embracing" conclusion to a Business Policy course (complex analysis) 3. As part of a special study of the motor manufacturing industry. 4. Any application exploiting the distinctive characteristics noted above.

Settings

Location:
Industry:
Size:
GBP7 million turnover
Other setting(s):
1975

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