Subject category:
Strategy and General Management
Published in:
1976
Length: 23 pages
Data source: Field research
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Abstract
The case features Thorpac Limited, who market wrapping/packaging accessories for owners of home deep freezers. This is a growth market linked to the frozen food industry. Thorpac has grown rapidly, and the case presents the company at a threshold point - what should the strategy be in changing from a small to a medium size company?
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Abstract
The case features Thorpac Limited, who market wrapping/packaging accessories for owners of home deep freezers. This is a growth market linked to the frozen food industry. Thorpac has grown rapidly, and the case presents the company at a threshold point - what should the strategy be in changing from a small to a medium size company?
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