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Case
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Reference no. 576-003-1
Subject category: Marketing
Authors: - Unknown (Lancaster University Management School)
Published in: 1976
Length: 15 pages
Data source: Field research

Abstract

Promotional and advertising decisions relating to the launch of a new transport company, Wincanton Contract Ltd.
Location:
Industry:
Size:
New business
Other setting(s):
1972

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Abstract

Promotional and advertising decisions relating to the launch of a new transport company, Wincanton Contract Ltd.

Settings

Location:
Industry:
Size:
New business
Other setting(s):
1972

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