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Case
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Reference no. 576-003-1
Subject category: Marketing
Authors: (Lancaster University Management School)
Published in: 1976
Length: 15 pages
Data source: Field research
Topics: Marketing strategy; Advertising; Sales promotion; Market research
Share a link: https://casecent.re/p/24442
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Abstract

Promotional and advertising decisions relating to the launch of a new transport company, Wincanton Contract Ltd.
Location:
UK
Industry:
Transport
Size:
New business
Other setting(s):
1972
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About

Abstract

Promotional and advertising decisions relating to the launch of a new transport company, Wincanton Contract Ltd.

Settings

Location:
UK
Industry:
Transport
Size:
New business
Other setting(s):
1972

Related

Sorry, this product has no related items.