Product details

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Case
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Reference no. 576-004-1
Subject category: Marketing
Authors: - Unknown (Lancaster University Management School)
Published in: 1976

Abstract

A study of marketing and advertising operations undertaken by ICI Mond Division to stimulate sales of a chlorinated rubber product, ''Alloprene''.
Location:
Industry:
Size:
Very large
Other setting(s):
1972

About

Abstract

A study of marketing and advertising operations undertaken by ICI Mond Division to stimulate sales of a chlorinated rubber product, ''Alloprene''.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
1972

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