Product details

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Case
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Reference no. 576-008-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1976
Length: 36 pages
Data source: Published sources

Abstract

An account of the product development, launch and subsequent market performance of the Austin Maxi family saloon car. It describes how the vehicle was initially received by press and public and what the market situation was at the time. It is concerned particularly with aspects of product planning, promotion and competitive philosophy in an engineering led company.
Location:
Industry:
Size:
Very large
Other setting(s):
1968-1976

About

Abstract

An account of the product development, launch and subsequent market performance of the Austin Maxi family saloon car. It describes how the vehicle was initially received by press and public and what the market situation was at the time. It is concerned particularly with aspects of product planning, promotion and competitive philosophy in an engineering led company.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
1968-1976

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