Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 8 pages
Data source: Field research
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Abstract
This case is a transcript of a group discussion with distributors of the Austin Maxi. It is designed to stimulate discussion on channel relationships and to give further information to expand on discussion carried out on Maxi (A), (576-008-1) particularly the relationship of the channel network to product decisions.
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Abstract
This case is a transcript of a group discussion with distributors of the Austin Maxi. It is designed to stimulate discussion on channel relationships and to give further information to expand on discussion carried out on Maxi (A), (576-008-1) particularly the relationship of the channel network to product decisions.