Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 15 pages
Data source: Field research
Share a link:
https://casecent.re/p/24447
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case is based on interviews with the advertising agency who carried the Maxi account during the largest part of its career to date. It discusses the role of the advertising agent and the development of creative strategy.
About
Abstract
This case is based on interviews with the advertising agency who carried the Maxi account during the largest part of its career to date. It discusses the role of the advertising agent and the development of creative strategy.