Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 576-010-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1976
Length: 15 pages
Data source: Field research

Abstract

This case is based on interviews with the advertising agency who carried the Maxi account during the largest part of its career to date. It discusses the role of the advertising agent and the development of creative strategy.
Location:
Industry:
Size:
Very large
Other setting(s):
1976

About

Abstract

This case is based on interviews with the advertising agency who carried the Maxi account during the largest part of its career to date. It discusses the role of the advertising agent and the development of creative strategy.

Settings

Location:
Industry:
Size:
Very large
Other setting(s):
1976

Related