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Case
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Reference no. 576-013-1
Subject category: Marketing
Authors: G Wills
Published by: Cranfield School of Management
Published in: 1976
Length: 24 pages
Data source: Field research

Abstract

A manufacturer of earthmoving equipment is faced by diminishing spare parts business due to the activities of ''spurious'' supplier of spares for his equipment. The case is used for teaching when considering marketing strategy in a competitive environment.
Location:
Size:
Large
Other setting(s):
1976

About

Abstract

A manufacturer of earthmoving equipment is faced by diminishing spare parts business due to the activities of ''spurious'' supplier of spares for his equipment. The case is used for teaching when considering marketing strategy in a competitive environment.

Settings

Location:
Size:
Large
Other setting(s):
1976

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