Subject category:
Marketing
Published by:
Cranfield School of Management
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Abstract
A manufacturer of earthmoving equipment is faced by diminishing spare parts business due to the activities of ''spurious'' supplier of spares for his equipment. The case is used for teaching when considering marketing strategy in a competitive environment.
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Abstract
A manufacturer of earthmoving equipment is faced by diminishing spare parts business due to the activities of ''spurious'' supplier of spares for his equipment. The case is used for teaching when considering marketing strategy in a competitive environment.