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Compact case
Case
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Reference no. 576-015-1
Subject category: Marketing
Authors: Wendy Evans (Western University)
Published by: Cranfield School of Management
Published in: 1976
Length: 4 pages
Data source: Field research
Topics: Advertising; Brand management; Marketing strategy; Market structure
Share a link: https://casecent.re/p/24452
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Abstract

The case discusses possible advertising strategies for an established flour product in a market dominated by two larger brands. It can be used in any discussion of creative strategy.
Location:
UK
Industry:
Food and drink
Size:
Very large
Other setting(s):
1966
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About

Abstract

The case discusses possible advertising strategies for an established flour product in a market dominated by two larger brands. It can be used in any discussion of creative strategy.

Settings

Location:
UK
Industry:
Food and drink
Size:
Very large
Other setting(s):
1966

Related

Sorry, this product has no related items.