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Case
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Reference no. 576-016-1
Subject category: Marketing
Authors: Wendy Evans (Western University)
Published by: Cranfield School of Management
Published in: 1976
Length: 20 pages
Data source: Field research
Topics: Market share; Market structure; Product introduction
Share a link: https://casecent.re/p/24453
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Abstract

The decision process and launch of a new cigarette brand. The effects of government policy on the cigarette market are examined, and a full set of market statistics are included. Well suited to MBA, MSc groups looking at new product development and launch.
Location:
UK
Industry:
Tobacco
Size:
Very large
Other setting(s):
1968 onwards
Sorry, this product has no related items.

About

Abstract

The decision process and launch of a new cigarette brand. The effects of government policy on the cigarette market are examined, and a full set of market statistics are included. Well suited to MBA, MSc groups looking at new product development and launch.

Settings

Location:
UK
Industry:
Tobacco
Size:
Very large
Other setting(s):
1968 onwards

Related

Sorry, this product has no related items.