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Case
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Reference no. 375-002-1
Subject category: Strategy and General Management
Authors: Thomas Robertson (The University of Edinburgh Business School)
Published in: 1975
Length: 7 pages
Data source: Field research
Topics: Customer relations; Long range planning; Public relations; Quality control
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Abstract

High quality products with low grade bought in parts attached (chinaware). Discussion of links between operational control (make/buy decision), management control ('replace without question' implicit guarantee) and strategic planning (long range effect of the above on company image).
Location:
UK
Industry:
Glass, ceramics and pottery
Other setting(s):
1974
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Abstract

High quality products with low grade bought in parts attached (chinaware). Discussion of links between operational control (make/buy decision), management control ('replace without question' implicit guarantee) and strategic planning (long range effect of the above on company image).

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Location:
UK
Industry:
Glass, ceramics and pottery
Other setting(s):
1974

Related

Sorry, this product has no related items.