Subject category:
Strategy and General Management
Published in:
1975
Length: 20 pages
Data source: Field research
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Abstract
The case illustrates how Malcolm Nolan, a successful manager in a large organisation and also a successful management consultant, sets up in a high technology industry. The company finds a niche in the market for scientific equipment and takes advantage of this niche to market infrared absorption gauges. The case shows how it is possible to enter into high technology industries on a small budget and make a profit. Students may debate how Malcolm Nolan's skills as a manager have served to weld together a strong team of scientists to develop a company on very sound managerial and commercial lines.
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Abstract
The case illustrates how Malcolm Nolan, a successful manager in a large organisation and also a successful management consultant, sets up in a high technology industry. The company finds a niche in the market for scientific equipment and takes advantage of this niche to market infrared absorption gauges. The case shows how it is possible to enter into high technology industries on a small budget and make a profit. Students may debate how Malcolm Nolan's skills as a manager have served to weld together a strong team of scientists to develop a company on very sound managerial and commercial lines.
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